Cultural capital refers to the non-economic assets such as education, knowledge, and cultural practices that contribute to social mobility. It was coined by French sociologist Pierre Bourdieu to explain how individuals' social positions are shaped not just by wealth but also by the cultural resources they have access to. In the context of India, cultural capital has traditionally been associated with urban centers and elite institutions.
Traditional Cultural Capital in India:
Rise of Tier-2 and Tier-3 Influencers
The emergence of Tier-2 and Tier-3 influencers—content creators from smaller towns and regional cities—has shifted the cultural dynamics in India. These influencers are using platforms like YouTube, Instagram, and ShareChat to build massive followings, while staying rooted in their regional identities.
Redefining Cultural Capital:
Implications for Indian Society
The rise of Tier-2 influencers has profound implications for Indian society, ranging from cultural democratization to economic empowerment:
Challenges and Ethical Concerns
While the rise of Tier-2 influencers brings many benefits, there are also several challenges and ethical concerns that need to be addressed:
Conclusion:
The rise of Tier-2 influencers in India signals a shift towards a more inclusive and democratic cultural discourse. By making vernacular content visible, regional identities relevant, and subaltern voices powerful, these influencers are challenging traditional hierarchies of cultural capital.
As Digital India continues to grow, the influence of Tier-2 and Tier-3 influencers is likely to expand, paving the way for a more democratic, inclusive, and culturally diverse digital landscape
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We provide offline, online and recorded lectures in the same amount.
Every aspirant is unique and the mentoring is customised according to the strengths and weaknesses of the aspirant.
In every Lecture. Director Sir will provide conceptual understanding with around 800 Mindmaps.
We provide you the best and Comprehensive content which comes directly or indirectly in UPSC Exam.