Daily News Analysis

Ayushman Bhav Campaign

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Context: In a significant milestone, more than 5 crore ABHA accounts have been created during the ongoing Ayushman Bhava campaign. In addition, a total of 4,44,92,564 Ayushman cards have been generated and 1,15,923 Ayushman Sabha organized.

About the campaign

  • Universal Health Coverage (UHC) Goal:  Ayushman Bhava follows a collaborative, multi-ministerial approach. Aligned with the motto "Sabka Saath Sabka Vikas," emphasizing inclusive healthcare access.
  • Three Key Components of Ayushman Bhava:
    • Ayushman - Apke Dwar (AAD) 3.0: Enables eligible beneficiaries to create Ayushman cards, streamlining healthcare access.
    • Ayushman Melas at HWCs and CHCs: Weekly health melas and medical camps at Health and Wellness Centres (HWCs) and Community Health Clinics (CHCs). Prioritize super-specialty healthcare services, screenings, tele-consultations, free medicines, and diagnostics.

      Ayushman Sabhas: Community-level assemblies led by Village Health and Sanitation Committee (VHSNC) or Ward Committee/Municipal Advisory Committee (MAS). Ensure comprehensive health coverage and optimal healthcare service delivery.

  • Ayushman Gram Panchayats: Gram Panchayats achieving healthcare objectives attain Ayushman Gram Panchayat status. Encourages local participation and dedication.

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