Nilgiri tea is a highly valued variety of tea grown in the southern portion of the Western Ghats. It is renowned for its distinct aroma and flavor profile, making it a popular choice for blends, especially iced tea.
Origin: Named after the Nilgiris (Blue Mountains) where it is cultivated, mainly in Nilgiri district of Tamil Nadu, with smaller portions grown in Kerala and Karnataka.
Geographical Indication (GI) Tag: Nilgiri tea was granted the GI tag in 2008, signifying its unique quality and regional identity.
Flavor: Known for its delicate floral and citrus notes, it stands out for its fragrant and intense flavor profile.
Uses: Frequently used for iced tea and blended with other teas to create distinct taste profiles.
Altitude: Grown at elevations between 1000 to 2500 meters above sea level.
Rainfall: Receives 150-230 cm of annual rainfall.
Soil: Thrives in well-drained Laterite soil.
Monsoons: The region experiences two monsoons annually, contributing to a unique growing environment.
The most pressing concern for Nilgiri tea growers is the dwindling prices for Green Tea Leaves (GTL). This price crisis has severely impacted small growers, making it harder for them to sustain production. The declining prices are attributed to several factors, including:
Over-reliance on Russian Exports: The region's dependence on Russian markets has led to price instability. With the global geopolitical climate being unpredictable, fluctuations in demand and prices from Russia affect the sustainability of local growers.
Poor Quality Management: Quality control remains a challenge, with some growers not maintaining the high standards required for export. This contributes to adulteration in the local market, further devaluing the product and reducing demand.
The local market's neglect of Nilgiri tea has compounded the problem. Despite its unique flavor and quality, Nilgiri tea faces tough competition from other global tea markets, such as those in China and Sri Lanka. The lack of promotion and support for the local industry has led to stagnant prices and shrinking market share.
Nilgiri tea, with its unique flavor and rich heritage, faces critical challenges in the form of price instability, market negligence, and over-reliance on specific export markets. Addressing these issues through quality improvement, market diversification, and better industry support could secure the future of Nilgiri tea growers and help the industry regain its stature as one of India’s premium tea-producing regions
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In every Lecture. Director Sir will provide conceptual understanding with around 800 Mindmaps.
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