Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan

About

The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan aims to create a drug-free, physically healthy, mentally resilient and confident youth population, linking substance-abuse prevention with the vision of Viksit Bharat@2047.

Origin and Expansion

The campaign evolved from a pilot initiative in Kashi, Uttar Pradesh, supported by over 125 spiritual organisations and several NGOs under the Kashi Declaration. It was subsequently expanded into a nationwide campaign.

100-Week Action Plan

The campaign will continue for 100 Sundays, using activities such as sports, art, culture, meditation and community engagement to raise awareness about substance abuse and promote healthier lifestyles.

Youth-Led Jan Bhagidari

The initiative promotes Jan Bhagidari by involving students, NSS members, MY Bharat volunteers, colleges and local communities. Participants are encouraged to take anti-drug pledges and actively promote drug-free lifestyles.

Prevention and Early Intervention

The campaign emphasises early identification of addiction risks, stronger parent-child communication, campus-level awareness and efforts to prevent the social normalisation of substance abuse.

Rehabilitation and Second Chances

Along with prevention, the campaign promotes medical treatment, counselling, rehabilitation, yoga and meditation for people affected by addiction. It also seeks to reduce social stigma and support the reintegration of recovering individuals into society.

Enforcement and National Security

The initiative combines prevention and rehabilitation with stronger action against drug trafficking and smuggling. It recognises the links between narcotics networks, organised crime and national security, while emphasising enhanced enforcement against traffickers.

Significance

The campaign adopts a holistic approach by combining prevention, youth participation, rehabilitation and law enforcement to address substance abuse. It seeks to transform the fight against drugs into a mass youth-led movement supporting the broader goal of Viksit Bharat@2047.