Chapter 3: Potential of India’s Edtech sector

EdTech is the use of technology - either software or hardware - to improve teaching and learning. Smartphones with EdTech apps are now synonymous with education.

The Indian ICT Revolution

• Over the previous quarter-century, the Indian ICT industry has expanded quickly. In fiscal year 2022, the industry's total sales will exceed $200 billion, with a workforce of 5 million people.
• It is expected to spend US$144 billion on ICT by the end of 2023. The services sector is estimated to account for around 52% of overall spending.
• The number of internet users in India more than doubled between 2010 and 2022, from 92.5 million to 932.2 million.
• In addition, the number of smartphone users in India has increased 27X, from 34 million in 2010 to 931 million in 2022. By 2040, this figure is predicted to climb to 1.53 billion.

What role does EdTech play in assisting students?

• Learning while playing: Gamified strategies employed in EdTech, particularly in K-6, help kids understand ideas and make learning a pleasurable activity.
• Classes at any time and place: EdTech extends learning to the most remote corners of India. Students can attend these classes at their own speed and convenience. Working professionals can learn a new skill in their spare time.
• Access to high-quality teachers: Most high-quality teachers charge exorbitant fees based on the school and grade level, keeping them out of reach for the majority of students. At the touch of a few clicks via a mobile app, EdTech provides access to quality teachers in every town and hamlet in India.

How can EdTech assist teachers?

• EdTech aids not just students but also teachers by delivering engaging pedagogical practises to supplement their instruction.
• This includes interactive whiteboards, educational videos, VR/AR simulations, and other digital resources that can help students engage and improve their learning experience.
• Through automated grading, classroom management systems, paperless classrooms, and minimising guesswork, EdTech can also aid in academic administration.

Key Growth Factors

• Five major elements have fueled the growth of EdTech in India, and they are critical to its expansion and success. These are some examples:
• Demographic Dividend: There is a lot of space for growth in EdTech in India. There are over 300 million K-12 students, with 85-90 million having internet access. The present penetration of EdTech among children with internet access is only 5%. Furthermore, at the secondary and higher education levels, the numbers are quite promising for EdTech to have a large-scale impact.
• Technology Infrastructure: Initiatives such as the National Broadband Mission, Digital India, and BharatNet, as well as the telco-led digital revolution, have made it simpler for EdTech to reach out to remote places.
• Government Initiatives: To encourage digital education, the government has created a number of projects and initiatives, including SWAYAM, DIKSHA, and ePathshala.
• Behavioural Changes Caused by the Pandemic: The pandemic has increased the uptake of online education in India and around the world.
• Increased Funding: Significant investments from venture capitalists and private equity firms have enabled EdTech companies to extend their offerings and reach a bigger user base.

Financial Prospects

• The Indian EdTech sector was worth $750 million in 2020 and is expected to expand to $5.8 billion by early 2023, at a CAGR of 43%.
• Over the next five years, the market is expected to rise 3.7X from present levels to $10.4 billion.
• The sector is predicted to increase to US$10.1 billion by 2027.
• This expansion is being driven by increased demand for non-academic courses in Tier I and II cities, as well as the need for customisation in the EdTech area.

Challenges

• EdTech also provides a number of difficulties that must be addressed as we adopt EdTech products, platforms, and services. Three key challenges are as follows:
•  Online Digital Education's Psychological and Social Effects: Their mental health and social skills may suffer as a result of a lack of face-to-face engagement and socialisation possibilities.
•  Parental Perception: Parents may be sceptical about EdTech's efficacy and prefer traditional classroom-based education for their children.
• Pupil-teacher Ratio: A low pupil-teacher ratio is essential in online education programmes to guarantee that students receive individualised attention and mentorship from teachers.

Important Success Factors

• Three essential success elements that can increase the impact of EdTech are as follows:
•  Incorporate Practical Work- This will assist students in developing group dynamics, team building, and interpersonal skills, all of which are important in the job.
• Create Multilingual Content: To ensure greater reach, consumption, and relevance, EdTech platforms must prioritise content creation in regional languages.
• Emphasis on Holistic Education: EdTech programmes must incorporate the basic aspects of holistic education, such as environmental responsibility, sustainable development, and the nurturing of human values, into the curriculum and general design of the programmes.